The Success of Level Turbans by Lubna Maatouq and Noor Sweid on Shark Tank Season 2 with Innoveev

When Lubna Maatouq appeared on Shark Tank Season 2, she brought more than just a product to the table. She presented a vision for Level Turbans, a brand dedicated to offering high-quality turbans for women in the UAE. Her pitch caught the attention of Noor Sweid, the Founder and Managing Partner of Global Ventures, who invested 500,000 AED for a 35% stake. This partnership marked a turning point for Level Turbans, transforming it from a promising startup into a growing brand with a strong online presence.

The Journey of Level Turbans and Lubna Maatouq

Lubna Maatouq’s journey with Level Turbans began with a simple but powerful idea: to provide women in the UAE with elegant, comfortable, and high-quality turbans. Recognising a gap in the market for fashionable headwear that respects cultural values while embracing modern style, Lubna focused on creating products that combine tradition with contemporary fashion.

Her appearance on Shark Tank was a critical moment. The investment from Noor Sweid was not just financial support; it was a vote of confidence from a seasoned investor who understands the Middle East and Africa markets deeply. Noor’s experience with Global Ventures brought valuable insights and connections that helped Level Turbans scale quickly.

How Innoveev Supported Level Turbans

At Innoveev, we had the privilege of being part of Level Turbans’ story from the very beginning. Our team developed the technology and e-commerce website that became the backbone of their online sales. This platform was designed to provide a seamless shopping experience tailored to the preferences of women in the UAE.

By building a robust e-commerce platform, Innoveev helped Level Turbans reach a wider audience and establish a strong digital presence. This foundation was essential for the brand’s growth after the Shark Tank deal.

The Role of Noor Sweid in Level Turbans’ Growth

Noor Sweid’s involvement went beyond the initial investment. As an experienced venture capitalist, Noor provided strategic guidance that helped Level Turbans navigate challenges and seize opportunities. Her knowledge of the regional market and consumer behavior allowed the brand to refine its marketing and product development strategies.

What Makes Level Turbans Stand Out

Level Turbans’ success is rooted in its commitment to quality and customer satisfaction. The brand focuses on:

• Using premium fabrics that are comfortable and durable

• Offering a variety of styles that suit different occasions and preferences

• Providing excellent customer service with easy returns and exchanges

  
  

These factors have helped Level Turbans build trust and loyalty among its customers. The brand’s story, combined with the support from Noor Sweid and the technical foundation from Innoveev, created a winning formula.

Looking Ahead for Level Turbans

The journey of Level Turbans shows how a clear vision, strong partnerships, and the right technology can turn a local idea into a thriving business. Lubna Maatouq’s leadership, combined with Noor Sweid’s investment and guidance, and Innoveev’s technical support, created a solid foundation for continued growth.

For entrepreneurs and startups, this story highlights the importance of:

• Finding investors who bring more than money, including expertise and networks

• Building a user-friendly online platform that meets customer needs

• Staying true to the brand’s mission while adapting to market demands

  
  

As Level Turbans continues to expand, it serves as an inspiring example of how dedication and collaboration can lead to success in the competitive world of fashion retail.