Gemini
Google's frontier model — native multimodality, the biggest context windows, and a home-field advantage on Google Cloud.
What it is, and why we use it.
Gemini is Google DeepMind's model family, built multimodal from the ground up: video, audio, images and text in one model rather than bolted-on adapters. Its context windows are among the largest in the industry, and through Vertex AI it plugs directly into the Google Cloud and Workspace estate many enterprises already run on.
We reach for Gemini when the input isn't text: analysing video walkthroughs, processing audio, reading mixed-media archives. For clients on Google Cloud, Vertex AI keeps data inside their existing trust boundary — which often decides the choice before benchmarks do.
Gemini vs ChatGPT / GPT vs Claude.
Gemini against the two labs it's usually shortlisted with — where scale and multimodality win, and where they don't.
| Dimension | Gemini | ChatGPT / GPT | Claude |
|---|---|---|---|
| Made by | Google DeepMind | OpenAI | Anthropic |
| Strongest at | Video/audio understanding, giant context | Ecosystem breadth and consumer reach | Agentic coding and careful reasoning |
| Context window | Largest advertised in the industry | Strong | Excellent recall at long lengths |
| Multimodal | Native — video, audio, image, text in one | Broad — strong vision and voice modes | Vision-capable, text-first |
| Enterprise story | Vertex AI + Workspace integration | Azure OpenAI | Bedrock / Vertex availability |
| Pricing | Aggressive at the mid-tier | Premium, falling | Premium |
Gemini wins when
- The product ingests video, audio or massive document sets
- You're already a Google Cloud / Workspace shop
- Mid-tier price-performance matters at scale
ChatGPT / GPT wins when
- You need the broadest tool and integration ecosystem
- Consumer familiarity is a product feature
- Azure is the mandated cloud
Claude wins when
- Production code generation is the core workload
- Agent reliability over long tasks is critical
- Instruction-following precision matters most
Gemini is our pick for multimodal-heavy products and Google-committed enterprises. For pure code and agent work we still measure it against Claude — and routing the right task to the right model is exactly the kind of engineering we're paid for.
Thinking about Gemini?
Tell us what you're building — we'll tell you honestly whether Gemini is the right tool for it.