How we design apps.
Every product we ship starts as a Figma file, and the distance between that file and the App Store is the whole craft. This is the process, the principles, and the proof.
Four rules we don't bend.
Our designers and engineers share a standup. Every screen drawn in Figma gets a look from the person who will build it, while it's still being decided rather than after it ships.
No lorem ipsum, no perfect names that all happen to be short. We design with production data: long Arabic names, 9-digit balances, empty states, error states, offline states.
RTL is designed as a mirror from the first wireframe, with typography, iconography and motion tuned for both scripts. If it only works in English, it isn't done.
Animation explains hierarchy and state. We cut anything that's just decoration, so every transition has a job to do before it ships.
Brief to shipped, in six moves.
Each step ends with something you can open, click, and judge for yourself, not a status update.
- 01Understand
Discovery before pixels
Workshops, user interviews and competitor teardown in FigJam. We leave with the user's actual job-to-be-done in writing, plus a list of features to drop because they don't serve it.
You getProblem map + scoped flows - 02Structure
Flows and wireframes
Every screen of every flow, low-fi and clickable. This is where we argue out the navigation and fix it cheaply, in grayscale, before anyone falls in love with a gradient.
You getClickable wireframe prototype - 03Design
Hi-fi screens in Figma
Real content, both languages, every edge case. Light and dark. Components built with variables and auto-layout so a copy change doesn't break forty screens.
You getHi-fi Figma file (a live link you can open) - 04Systemize
Tokens and the design system
Colors, type, spacing and radii become named tokens that match the codebase one-to-one. The Figma component library mirrors Storybook, down to the names, props and states.
You getDesign system + token export - 05Validate
Prototype, test, adjust
Interactive prototypes go in front of real users (Maze, moderated sessions) and in front of investors when that's the goal. Findings loop back into the file the same week.
You getUsability report + iterated screens - 06Ship
Handoff that isn't a handoff
Engineers were in the file all along, with Dev Mode, annotated edge cases, and motion specs down to curves and durations. Design reviews every build until the shipped screen matches the drawn one.
You getPixel-parity production UI
Figma at the center.
One live file from kickoff to launch, with flows in FigJam, screens and tokens in Figma, parity with Storybook in code.
Designed here, shipped here.
The same team that drew these screens wrote them. Open any of them to see the screens, the stack, and the story.
Have something that needs designing?
Two-week discovery sprint: workshops, flows, and a clickable prototype that's yours to keep either way.