The enterprise cloud — where Active Directory, .NET and Microsoft 365 already live, and where regulated industries feel at home.
Microsoft Azure is the second-largest cloud and the natural one for organisations already invested in Microsoft: it ties into Active Directory for identity, runs .NET workloads first-class, and integrates tightly with Microsoft 365. It also fronts Azure OpenAI, the enterprise-compliant route to GPT models, and has deep reach into regulated and hybrid on-prem scenarios.
We deploy on Azure when the client's organisation already runs on it — single sign-on through their existing Active Directory, compliance boundaries their security team already trusts, and Azure OpenAI when GPT must run under an enterprise agreement. Meeting clients on their home cloud removes weeks of procurement friction.
Azure against the two clouds it's most often weighed against — its edge is the Microsoft estate most large enterprises already run.
| Dimension | Microsoft Azure | AWS | Google Cloud |
|---|---|---|---|
| Made by | Microsoft | Amazon | |
| Strongest at | Enterprise, identity, hybrid, .NET | Breadth & maturity | Data & ML |
| Identity | Active Directory — the enterprise standard | IAM | Cloud Identity |
| AI story | Azure OpenAI — compliant GPT access | Bedrock (multi-model) | Vertex AI + Gemini |
| Best fit | Microsoft 365 / .NET organisations | Almost anyone | Data-driven products |
| Hybrid / on-prem | Strongest (Azure Arc, Stack) | Good (Outposts) | Good (Anthos) |
Azure earns its place by meeting enterprises where they already are. We don't push it as a greenfield default — but when a client's identity, tooling and compliance all live in the Microsoft world, fighting that costs more than it returns.
Tell us what you're building — we'll tell you honestly whether Microsoft Azure is the right tool for it.