Every product we ship starts as a Figma file, and the distance between that file and the App Store is the whole craft. This is the process, the principles, and the proof.
Our designers and engineers share a standup. Every screen drawn in Figma gets a look from the person who will build it, while it's still being decided rather than after it ships.
لا نصوص حشو، ولا أسماء مثالية تصادف أنها قصيرة كلّها. نصمّم ببيانات إنتاجية: أسماء عربية طويلة، وأرصدة من تسعة أرقام، وحالات فارغة، وحالات خطأ، وحالات دون اتصال.
RTL is designed as a mirror from the first wireframe, with typography, iconography and motion tuned for both scripts. If it only works in English, it isn't done.
Animation explains hierarchy and state. We cut anything that's just decoration, so every transition has a job to do before it ships.
Each step ends with something you can open, click, and judge for yourself, not a status update.
Workshops, user interviews and competitor teardown in FigJam. We leave with the user's actual job-to-be-done in writing, plus a list of features to drop because they don't serve it.
Every screen of every flow, low-fi and clickable. This is where we argue out the navigation and fix it cheaply, in grayscale, before anyone falls in love with a gradient.
محتوى حقيقي، باللغتين، وكل حالة حدّية. فاتح وداكن. مكوّنات مبنيّة بمتغيّرات وتخطيط تلقائي كي لا يكسر تغيير في النصّ أربعين شاشة.
Colors, type, spacing and radii become named tokens that match the codebase one-to-one. The Figma component library mirrors Storybook, down to the names, props and states.
النماذج الأوّلية التفاعلية تُعرَض على مستخدمين حقيقيين (Maze، وجلسات مُدارة) وعلى المستثمرين حين يكون ذلك الهدف. وتعود النتائج إلى الملفّ في الأسبوع نفسه.
Engineers were in the file all along, with Dev Mode, annotated edge cases, and motion specs down to curves and durations. Design reviews every build until the shipped screen matches the drawn one.
One live file from kickoff to launch, with flows in FigJam, screens and tokens in Figma, parity with Storybook in code.
الفريق نفسه الذي رسم هذه الشاشات كتبها. افتح أيّاً منها لترى الشاشات والحزمة التقنية والقصّة.
Two-week discovery sprint: workshops, flows, and a clickable prototype that's yours to keep either way.